“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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Caution: ‘Mad Men’ can lead to mad agency

I’m a big fan of “Mad Men.” The story line, the writing, the work, the costumes; I like it all. There is one thing, however, that I don’t like: the agency. Every time I watch the show, or even last season’s tagalong “The Pitch,” I say a prayer of gratitude that I work at Imagine…
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Marketing is more than an activity

The American Marketing Association Board of Directors describes marketing as an activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Not an exciting or engaging description is it? I agree it’s an activity, but I would have used the word…
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If you bottle it, they will come

A month or so ago, I found a bottle in our office building’s fridge that was quite intriguing looking. It was so intriguing looking, in fact, that I asked everyone in our office if they owned it. No one did, so I researched the product online to find out more about it. The GT’s Enlightened…
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Market Research You CAN Afford

Before coming to Imagine, I worked as a marketing manager for a small business. Working for a small business meant that sometimes I had to get creative with ways to stretch our marketing dollar. We knew who we wanted to target and we knew who our customers were. Social media tools like Facebook, Twitter and…
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