“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…

Clever grassroots marketing has its place

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I was recently at UNLV serving as a Career Day speaker for one of my favorite professor’s journalism students. Before I entered the class, I stopped in the restroom. Hanging in each of the stalls was a beaded necklace sporting a cardboard square reading:   Side one: Hey, I just met you & this is…

Marketing off the mat

I recently had the pleasure of simultaneously indulging in two of my favorite pastimes: blackjack and yoga. And no, it’s not a new type of double-down-ward dog fitness trend … although that would be interesting. I was playing blackjack at Casino Windsor and got into a conversation with the dealer about yoga and found out…

If you bottle it, they will come

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A month or so ago, I found a bottle in our office building’s fridge that was quite intriguing looking. It was so intriguing looking, in fact, that I asked everyone in our office if they owned it. No one did, so I researched the product online to find out more about it. The GT’s Enlightened…
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