Lessons learned from events related to Osama bin Laden’s death

It’s pretty clear everyone has something to say about yesterday’s news announcing the U.S. had killed Osama bin Laden. I’m one to get into the spirit of things, so here’s my take on it all – from a “lessons learned” perspective. Punctuation, grammar and spelling always matter. When breaking news happens and you’re the media,…
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Big rewards gained via small marketing changes

Brian Rouff, Marketing
Sometimes small changes in your business model can reap big rewards. Take Little Caesars Pizza Hot-N-Ready Pizzas. For those who haven’t tried them, Hot-N-Ready Pizzas live up to their name. Just bop into a Little Caesars anytime and you’ll see a stack of medium cheese and pepperoni pizzas for five bucks each. No ordering, no…
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When life gives you lemons, sell lemonade

When I was a kid, I had this great lemonade stand. Built by my dad, it was wooden, with a counter, shelves and an area for storage. The most important part to my 8-year-old self was it was painted yellow with orange flowers and had “Lemonade 10¢” scrawled in my mom’s pristine handwriting on a…
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Brand investment and protection from distractions (Squirrel!)

The month of October is especially exciting for me. There are a couple of reasons: 1) As a Las Vegan I love fall. It allows me to resurface from my rock, which shades me from our scorching hot summer weather, and 2) this month is an annual reminder of why people with my personality type…
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Can a marketing strategy work too well?

A few months back, a friend of mine sent me a link to coupon website called Groupon.com, a web-based coupon site that sends deeply discounted local daily deals directly to your e-mail. From coupons for restaurants to family activities, the site seems to offer something for everyone. The only catch for the consumer is that…
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Marketing Rule No. 1: Consistency is the Key

If you spend any amount of time at the Imagine Marketing headquarters, there is a pretty good chance you’ll hear the word “consistency” being thrown around at least once, if not all of the time. It would be easy to disregard this word as more marketing mumbo-jumbo, but the fact remains that when we say…
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Even when things get hectic, focus should stay on customer

We all know that doing business has been tough over the last few years. The economy has changed. Doing business has changed. Many of our industries have changed. Quite frankly, it’s been crazy out there! But while we’ve watched our world, literally, change around us, there are some things in business that shouldn’t change. One…
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A change will do you good

With the day-to-day grind and the hustle and bustle of your daily work schedule, it is always tough to sit back and really focus on your own business’ marketing materials. As with the old expression everyone knows about the shoe maker and his shoes, a lot of times we focus so much of our efforts…
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