I was naïve too

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Five years ago I lived in a different country that appeared to understand the purpose and basic concepts of marketing and media relations. Here in the U.S., consumers understand commercials on television, they tune into the straight-forward meanings of magazine ads and they run to the nearest Starbucks to purchase the latest offer after seeing…

Sometimes marketing is like …getting in shape?

I LOVE “The Biggest Loser.” I’ve never been one to get addicted to a TV show – to cancel plans with friends or rush home at a certain time simply because a TV show’s on. And to be honest, I’m still not. But, if I were to do that with any show, it would be…
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