Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused. To help ease the confusion a bit, we coined a new term, “client…
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Why Imagine has a Media Relations Department

The way Imagine is set up is a little different from most other firms. At most smaller agencies, account executives handle all ad writing and public relations services, including all media relations services, for the handful of clients they manage. At Imagine, however, we feel that having fewer people who engage with the media has…
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‘Twitter wars’ show how things can get out of hand, provide lessons

During the Thanksgiving weekend, a few “Twitter wars” made headlines. While one of them, the one that began at an airport and escalated on a plane, was first odd and then sad, the other big one – between “Kyle Kinane vs. Pace Salsa – was pretty funny. As it turns out, according to The Huffington…
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Lessons learned from events related to Osama bin Laden’s death

It’s pretty clear everyone has something to say about yesterday’s news announcing the U.S. had killed Osama bin Laden. I’m one to get into the spirit of things, so here’s my take on it all – from a “lessons learned” perspective. Punctuation, grammar and spelling always matter. When breaking news happens and you’re the media,…
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Contestant implements marketing techniques to come out on top

Currently I’m watching “The Great Food Truck Race,” a reality show that pits gourmet food trucks against one another as they travel from city to city. Each week, the team with the lowest profits is sent home. Nom Nom Truck caught my attention after winning the first two weeks with profits nearly double those of…
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Becoming your own “news source”

It’s uncertain times for the world of journalism. According to Peter Shankman (entrepreneur, author, speaker and worldwide connector recognized for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and customer service), 1,126 print and online magazines folded last year, and so did nearly 300 newspapers. The local situation isn’t much different.…
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Your crisis: a one-day story or a months-long story? It’s your choice.

It’s never a happy occasion when the need for crisis communications arises (for obvious reasons). However, when/if a crisis does arise, it’s important to handle it correctly to minimize the impact on your business as much as possible. So what is the correct way to handle a crisis, you ask? First, and most importantly, our…
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