Stroll down memory lane with the Imagine team

Imagine team members share their favorite holiday memories and traditions. Enjoy this stroll down memory lane! Megan: Growing up my Dad would always stuff our stockings with practical joke gifts like hot dogs and fake dog poop. You never knew what you were going to get! Melissa: A few years ago, Marek (my then boyfriend,…
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Making Imagine’s outside match what’s inside

When a business is born (especially of the entrepreneurial kind) a lot of effort is put into finding a name that truly matches the essence and spirit of what that business will offer, as well as a name that will stand the test of time. This is very true for Imagine. The dream for Imagine…
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It’s not about where you network, but how

Why do you network? Do you attend networking events to gather as many business cards as you possibly can? Or, do you attend them in hopes of finding key people you really like and want to do business with? Though the first option plays to my naturally competitive nature, I would rather leave a business…
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It’s the experience that counts

Recently I took a trip to Disneyland with my boyfriend, Adam, and his 12-year-old daughter, Niki. At what seemed like every shop we stopped in during our amusement park visit, Niki would ask for two quarters and a penny. You may ask yourself, why the 51 cents? (We all know spare change doesn’t even allow…
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Can a marketing strategy work too well?

A few months back, a friend of mine sent me a link to coupon website called Groupon.com, a web-based coupon site that sends deeply discounted local daily deals directly to your e-mail. From coupons for restaurants to family activities, the site seems to offer something for everyone. The only catch for the consumer is that…
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Changing Lanes: From student to professional [10th Anniv. Special Edition]

Seven years ago I was just like any other soon-to-be college graduate: scared and desperately in need of a job. I had no idea that my interview for an intern position at Imagine Marketing the summer of 2003 would lead to more than just a job – it would become my career and a lifestyle…
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Marketing Rule No. 1: Consistency is the Key

If you spend any amount of time at the Imagine Marketing headquarters, there is a pretty good chance you’ll hear the word “consistency” being thrown around at least once, if not all of the time. It would be easy to disregard this word as more marketing mumbo-jumbo, but the fact remains that when we say…
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