Making Old Trends New Again

Yesterday I drove to downtown Henderson to pick up my oldest daughter and, in the process of driving down Water Street, I almost hit two or three pedestrians. That alone was odd for the area, but then as I really looked around, the normally deserted streets were filled with people wandering, not aimlessly, but rather…
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The Imagine team talks favorite career moments

Imagine partner Alex Raffi always asks job interviewees to bring in something they’re proud of. He feels this — more than all kinds of pointed questions — helps interviewers glean insight into the real person behind the perfect clothes, coiffed hair and rehearsed responses. This week, we turned that tactic inward and posed a similar…
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When is it time to rebrand?

Last year, the Nevada Library Association (NLA) came to Imagine in need of some help with social media and advocacy efforts. After conducting a discovery meeting, it became clear that what the organization really needed was to revisit its brand. A lot has changed since the association was established in 1946. In fact, this is…
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Why “libraries” didn’t fly in Seattle

Branding: It’s more than just a logo. A logo is a visual representation of a brand — a memorable nametag for an organization that, overtime, is associated with a feeling or emotional response based on its use. But a brand, as a whole, includes an organization’s name, the message it conveys visually as well as…
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Have you read a great book lately?

For nearly five years, Brian and I facilitated a Business Book Club at the Green Valley Library. Throughout that time, we read nearly 40 books and had many inspired discussions about business and life. We initially started the book club on behalf of a client, but in the end, we gained knowledge, friendships and even…
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