Instagram success

Social media success comes in all shapes

I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who…
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Never judge a contest by its cover

Last month I had the honor of judging entries from the American Advertising Federation – Great Lakes Bay Region (AAF-GLBR) for their upcoming ADDY awards, which is the first step to a national award. This was my first time judging and it was a fun, eye-opening experience. I learned quite a bit and wanted to…
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Thinking small, even if you’re not

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…
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Do you really need social media?

If you own or manage a business or nonprofit, are you on social media? If you answered yes, ask yourself why. Chances are it’s because you think you need to have a social media presence in this day and age, or you think it’s a good way to promote your business, or you figure since…
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Risky business

Creative Director Alex Raffi and I have something in common. We’re both Virgos. And it’s been my experience that there are two types of Virgos out there. The ones who live and breathe by the traits associated with this Zodiac sign (organized, reliable, reserved, cautious, list makers) and the ones who don’t. I fall into…
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The Imagine team talks favorite career moments

Imagine partner Alex Raffi always asks job interviewees to bring in something they’re proud of. He feels this — more than all kinds of pointed questions — helps interviewers glean insight into the real person behind the perfect clothes, coiffed hair and rehearsed responses. This week, we turned that tactic inward and posed a similar…
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Things aren’t always what they seem

I was tasked to research a company to find out what they were doing marketing-wise. They are perceived to be an upstanding company that others want to align themselves with, and we wanted to know what they were doing to create that perception. After some quick research, it became clear what they were doing. It’s…
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Set it and forget it

If you’ve used a crockpot, you’ve most likely heard the phrase, “Set it and forget it.” You prepare some veggies, brown the meat, set the timer, give it a couple of stirs, and a few hours later, you have dinner. No muss, no fuss. What if you applied that same concept to your business website?…
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