It may not seem like a big deal, but it is

Introduction Megan and I tend to get excited over a lot of the same (somewhat geeky) things: social media, blogging, libraries, Blossom reruns on Hub Network, and the list goes on. When the news of Imagine’s new phone system hit the airwaves, she was the first person I received an email from about how exciting…
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Imagine Integrity

Imagine this scenario: a potential new client calls and wants to hire your company. Great, right? Who couldn’t use the new business? Now imagine this: the potential new client is a kind-of-sort-of-maybe competitor of one of your current, longtime clients. What do you do? Do you take on the new business, or do you pass?…
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How much does this all cost?

“How much does this all cost?” That’s one of the most frequently asked questions in a potential client meeting or casual conversation about what we do. And the answer is almost always the same. “As much as you can afford to spend.” You see, there is no magic number on how much to spend on…
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Michigan State Spartans Footbal

You are the program

This phrase hangs above the walkway onto the football field at Spartan Stadium in East Lansing, Mich. I saw it in a picture back in September and it’s stuck with me ever since. You see, it’s about so much more than football. The successful program isn’t built on one person’s talent. It’s built on the…
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“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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Caution: ‘Mad Men’ can lead to mad agency

I’m a big fan of “Mad Men.” The story line, the writing, the work, the costumes; I like it all. There is one thing, however, that I don’t like: the agency. Every time I watch the show, or even last season’s tagalong “The Pitch,” I say a prayer of gratitude that I work at Imagine…
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Stroll down memory lane with the Imagine team

Imagine team members share their favorite holiday memories and traditions. Enjoy this stroll down memory lane! Megan: Growing up my Dad would always stuff our stockings with practical joke gifts like hot dogs and fake dog poop. You never knew what you were going to get! Melissa: A few years ago, Marek (my then boyfriend,…
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