Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused. To help ease the confusion a bit, we coined a new term, “client…

Learning from @redlobster’s #Formation big game weekend fumble

All good in-house PR pros have extensively played out any number of what-if scenarios their brands might encounter – both good and bad – and should also have a lengthy crisis communication plan chock-full of approved potential tweets, press releases, Facebook posts and more at the ready. But what do you do if something that’s…

E!’s take on the PR industry far from typical business reality

I admit it. I was tricked into watching the new reality show, “The Spindustry” on E! last week. If you read my company blog a while back, you’ll know I’m a bit of a reality TV show junkie. More importantly though, as a public relations and marketing professional, I was curious to see how professionals…

Your crisis: a one-day story or a months-long story? It’s your choice.

It’s never a happy occasion when the need for crisis communications arises (for obvious reasons). However, when/if a crisis does arise, it’s important to handle it correctly to minimize the impact on your business as much as possible. So what is the correct way to handle a crisis, you ask? First, and most importantly, our…

We are journalists who just happen to work in PR

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A few weeks ago our Media Relations Department received a great compliment from one of our contacts at a local publication, who told a client of ours: “We like Imagine Marketing because they know how to write newsworthy releases.” This person also said they just toss releases from some local firms because of the poor…

Recycle your PR

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Making the most of what you’ve got is always important. This is especially true these days. If you are creating new releases to promote your company to media, here are a few quick tips that will help not only extend the life of your PR efforts but help you grab a little extra attention while…
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