Nadia Zerka, one of Imagine's fabulous Account Directors, has some creative insight in her newest blog.

The other reasons small businesses fail

I saw a post over the weekend on Twitter that said something to the effect of “a big box retailer was packed while this small business had to close.” My assumption is the intent of the tweet was to say that mom-and-pop businesses can’t compete with big box retailers. I don’t think that’s always the…
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What’s good for the goose…

One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to…
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Thinking small, even if you’re not

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…
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Systematic Change

I had a conversation with my cousin, Michael, recently where he told me about how his company was changing systems to make things more “efficient” (read: cutting costs). We spoke about our respective work ethics and efficiencies. It brought up a chicken vs. egg question: Do people make the systems or do systems make the people?…
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How to Pick the Right Agency

How to Pick the Right Agency

If you search the terms “advertising agency” or “marketing firm” and your city, you’re likely to get a few pages of results with no real idea on how to choose the one that’s best for you. I’ve put together a list of steps that may help you navigate the waters and find the company that’s right…
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Why I’m voting ‘no’ on Question 3 this November and think you should too: An open letter to my fellow Nevada voters

Nevada’s small businesses are just recovering from the recession, during which many accumulated much debt just to keep the doors open. They did not get a bailout. They’ll be paying down that debt for years to come. And while things are looking up again for businesses in Southern Nevada, many are operating with a very…
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How much does this all cost?

“How much does this all cost?” That’s one of the most frequently asked questions in a potential client meeting or casual conversation about what we do. And the answer is almost always the same. “As much as you can afford to spend.” You see, there is no magic number on how much to spend on…
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“Advertising doesn’t work”

I can’t tell you how many times I’ve heard that phrase. In line at the store, in casual conversations, even in meetings with potential clients, that phrase comes up quite a bit. You’ve gotten that call before. Someone in media sales has a deal that’s too good to pass up (or so they claim). They…
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