Instagram success

Social media success comes in all shapes

I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who…

Do you really need social media?

If you own or manage a business or nonprofit, are you on social media? If you answered yes, ask yourself why. Chances are it’s because you think you need to have a social media presence in this day and age, or you think it’s a good way to promote your business, or you figure since…

Learning from @redlobster’s #Formation big game weekend fumble

All good in-house PR pros have extensively played out any number of what-if scenarios their brands might encounter – both good and bad – and should also have a lengthy crisis communication plan chock-full of approved potential tweets, press releases, Facebook posts and more at the ready. But what do you do if something that’s…

Social media tip: Make news relevant to you

Facebook and Twitter feeds are sharing the “news” today that Hello Kitty is not a cat. Considering Hello Kitty’s longtime presence among kids and tweens of past and current generations (in America since 1976), the news traveled fast. In response to all of the commotion, Peanuts Worldwide threw itself into the mix by posting to…

The Power of Social Media

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Social media has positives and negatives for personal and professional uses. One large drive of the spread of information over the web is when posts, videos and or stories become “viral.” Being able to understand why or how something viral comes about is a mystery still, but when it results in the support, awareness and…
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