Social media tip: Make news relevant to you

Facebook and Twitter feeds are sharing the “news” today that Hello Kitty is not a cat. Considering Hello Kitty’s longtime presence among kids and tweens of past and current generations (in America since 1976), the news traveled fast. In response to all of the commotion, Peanuts Worldwide threw itself into the mix by posting to…
Read More

The Power of Social Media

Social media has positives and negatives for personal and professional uses. One large drive of the spread of information over the web is when posts, videos and or stories become “viral.” Being able to understand why or how something viral comes about is a mystery still, but when it results in the support, awareness and…
Read More

Facebook stock decline proves goodwill important to companies’ long-term success

I don’t know anyone who really likes Facebook. Sure, it has close to a billion users who enjoy connecting with old and new friends alike. But I’m talking about the company itself. I think most of us use the service grudgingly, mainly because it’s the best available option. But just wait until something better comes…
Read More

Marketing Geek Goes to Comic-Con

I’ve been a self-proclaimed “geek” for most of my life. While others shied away from their geekier side, I embraced mine. I worked with what I had. A few weeks ago, I fully embraced it and let my geek flag fly at San Diego Comic-Con for the first time. And while I was there, another side of…
Read More

Relationship Building 2.0: cultivating genuine relationships through social networking

As far back as I can remember I have had a burning desire to connect with people and better understand human nature. As a child I would stick my head through the fence to get the neighbor kids’ attention, hoping and praying they would see me and invite me over to swim in their pool.…
Read More
Menu