Fonts matter

I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t…
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You don’t have to be a grammar nerd to spell it right

Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling…
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By the way, Y-O-U apostrophe R-E means ‘you are,’ Y-O-U-R means ‘your’

Ross Gellar from “Friends” had his faults, but I have to agree with his grammar. I see “you’re” and “your” used incorrectly all the time, and sometimes, I feel like saying exactly what he said to Rachel in this clip. My best tip: if you are one to incorrectly switch up the two, say it…
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Read this blog written by our Public Relations Director/Photographer, Tiffannie Bond.

From one Vegas native to another

Dear Vegas Golden Knights, Here we are, the Stanley Cup Playoffs. And – although I’d be ecstatic if you won the trophy – I’m OK if you don’t, because you’ve already given this second-generation native a great gift. You shined a light on something I’ve known since I was 5 years old and watched this…
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Going viral

One of the definitions of “viral” – well, at least that pertains to what I’m about to write – is “quickly and widely spread or popularized especially by person-to-person electronic communication.” I hear about videos or photos “going viral” on “The Today Show” and referred to in casual conversation, but it’s always something that has…
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Well Played, Anheuser-Busch. Well played.

I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…
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Old fashioned is still in fashion

Before radio, television and the Internet, marketing began with the spoken word. Whatever you needed, your neighbor, family member or friend was likely to know someone who could provide it and, because they personally used those services, could vouch for the person providing the service. At the heart of marketing, there are people with opinions…
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