Mobilegeddon has come—Why you should care about Google’s latest update

Every year, Google likes to stir the search engine optimization (SEO) pot. Going by the innocent moniker of “update,” Google updates are really more like directives, instructing digital marketing and SEO companies on what their new priorities will be for the next few months. Often, this entails reversing one or more long-standing SEO convictions and…
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Selling ain’t what it used to be

Selling ain’t what it used to be

In one form or another, I’ve been in sales most of my life. You could say I was born on commission. The profession, of course, hasn’t enjoyed the greatest reputation over the years, as evidenced by classic characters such as Willy Loman (“Death of a Salesman”), Ricky Roma (“Glengarry Glen Ross”) and Herb Tarlek (“WKRP…
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