Change or Die: What to do in the New Economy

On the surface, a presentation entitled “Change or Die: What to do in the New Economy” might seem, well, a little negative. But for the more than 60 people who attended an April 14 event at Lawry’s, nothing could be further from the truth.

Craig Galati of Lucchesi Galati and I made the case that today’s challenging economic environment (dubbed the “New Economy”) actually provides once-in-a-generation opportunities and long-term benefits. But only for those who know how to take advantage of the new rules of the game. Below is a slideshow version of the presentation.

Brian Rouff is the Managing Partner for Imagine Marketing. Contact Brian at

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