Closing out 2010: 10 tips for the everyday business pro
Although my profession allows me to encounter the everyday occurrences to highly complex situations on a daily basis, I still see trends in the marketing-communications arena that my clients have challenges in dealing with.
Below is my 2010 list of the top 10 most frequently asked questions I receive or situations I see clients faced with from time-to-time. Simple, actionable steps you can take now to help your business in 2011.
1. Failure to leverage opportunities – Most businesses overlook the many opportunities they have in leveraging dynamic content/materials they have on hand (news releases, copy writing etc.) into other communication playing fields – websites, social networking sites, blogs and everyday sales materials. Get the most out of your money and leverage these materials to give you the biggest bang for your marketing buck.
Amber Stidham is the director of strategic planning for Imagine Marketing.