Coke Vs. Pepsi
The other night as I was lounging and watching some TV, forgetting the show I was watching had been DVRed, I accidentally watched some commercials, one of which was an ad for Pepsi. I really don’t remember much of it except for the fact that they were asking people to hashtag photos of themselves with their product to win some prize that obviously did not pique my interest.
After seeing this, I pondered how likely people were to actually post pictures of themselves with a Pepsi. This then led me to think about their rival, Coke, who had the brilliant idea of putting names on their product, and, by doing so, people were posting photos left and right of their product.
When you look at the big picture here, Pepsi is begging and bribing people to “advertise” for them on social media, and Coke never even had to ask; they found a way to make people choose to post on their own accord.
So the next time you are discussing using social media to get your brand out there, decide whether you want to be a Pepsi or a Coke.
Cynthia Carbajal serves as Art Director for Imagine Communications. Click here to email Cynthia.