Earlier this year, the Imagine Communications team was tasked with an art project centered around the Imagine Communications logo. Each team member created their own interpretation of the logo, representing what they believe Imagine Communications is about. There were no rules with this project, and everyone was encouraged to create their project in whatever medium they were motivated to use. Below are the final projects and a short description from each artist. (You can click on any of the images to enlarge them.)
Imagine Communications’ brand icon is a minimal, flowing line rendition of the lightbulb, a long-standing symbol of creativity. The line quality of the icon reflects the fluidity and playfulness that are inherent to creative problem solving.
The art canvas that I made (“A Certain Fluidity”) features the Imagine icon as a focal point in orange acrylic paint, surrounded by viscous, blue gummy candy that I melted and poured. The blue, amorphous 3D shape of the gummy candy reflects light, revealing its undulating, flowing surface with a juicy, high gloss shine.
(Materials used: pencil, acrylic and gummy candy on panel)
Imagine Communications is unique. The culture is unique; the team is unique; and the individuals are unique. Imagine somehow filters out all the bad and the ugly, represented by the dreamcatcher. The flowers, both big and small, represent the individual pieces of work we do for each client. No flower is identical to another, even if they appear the same.
What’s more basic than a ham sandwich? I’ve been eating a plain ham sandwich made at home for most of my workday lunches — and so I thought it would be fun to take a boring, everyday thing and approach it in an unexpected way. With a few garnishes, my project became irresistible, even to my fairly picky 3-year-old. Communication isn’t typically about changing the substance, or “meat,” of a message. It’s about making people want to look twice at it.
A weekend well spent is a weekend with my girls. We had a great time exploring the yard for flowers then using those flowers to create the letters of the imagine logo. Shifting my perspective to my daughters’ vantage points brought the tiniest of flowers to light. We are surrounded by so much beauty. To shift your perspective is a great exercise when needing a spark or extra dose of inspiration.
Lights! Action! Magic! What Imagine Communications does for our clients. Imagine turns on the creativity light and goes to work making our clients out-shine the competition.
My art piece reflects some of the tools, talent and resources we use in helping our clients achieve their business and professional goals. Branding, copywriting, illustration, graphic design, web design, animation, video and photography are illustrated as symbols arranged so they are flying out of the lit light bulb of creativity in the logo.
(Materials used: 12-by-12-inch cradle board, acrylic paint, mixed media paper and gouache.)
One of the places my artistry shines through is in the kitchen, so it seemed only fitting to use some of the goodies from my summer garden (aka the only garden I have since I live in Michigan) to recreate the Imagine logo. Cubanelle peppers, yellow cherry tomatoes, Mexican marjoram, red grapes and mint were used along with a sprinkling of Tajin because I couldn’t get the mint leaves I picked to form an “e.”
To me, a company is the people that do its work. So, my logo shows those people. They come from different backgrounds and work in different departments, and each one contributes his or her own skills to the mission of Imagine Communications. It also makes me think of all the good times I have working with such a fun and diverse group.
You can use Legos to build or invent almost anything — they’re the perfect blank slate. They are also a good example of how many pieces of various sizes, colors and shapes can be put together to create a final idea.