Imagine’s name change means seeing my new name on our new business cards (and other things)

“Melissa Biernacinski.” That’s the name on my new navy, orange and white business cards, and I couldn’t be more excited.

As you’ve probably heard, Imagine Marketing has officially become Imagine Communications. In honor of the occasion and in true communications company form, our team has been busy updating every branded material in sight – including our business cards.

When it came time to order our new cards, it only made sense to order mine with the married name I’ll take on come Sept. 7.

So here I am, looking at my new business cards that are so different and represent so many changes – all of them good.

Exciting change #1: As I’ve already mentioned, I’m getting married. As if my business cards weren’t crowded enough already with “Melissa Rothermel” on them, I’ve taken it to a whole new level with “Melissa Biernacinski.” (I thought about putting “Melissa Rothermel Biernacinski” on there – for the sake of the professional equity I’ve put into my maiden name over the years, of course, and definitely not for the pure amusement of it – but that would just be a cruel and unusual punishment for our Graphics Department.)

Gone will be the days of only the half the people I meet being able to pronounce my last name when I hand them my business card. Each time I hand out these slick new cards, I’m fully prepared to say my last name at least three or four times before I give up and move on. (Trying to get people to say a word they clearly weren’t meant to just gets awkward after a while.) But hey, at least people will stop asking whether Brad Rothermel’s my dad.

Exciting change #2: Like taking on a new name because of marriage, changing Imagine’s name after all these years is a big deal – in a good way.

When the economy tanked in 2008, things got a little rough for our firm. But as all good teams do in times of struggle, the Imagine team came together to tackle the effects of the economy head on – as a cohesive team. It was difficult, but in the end, we’re better for it.

Imagine’s always been good, but today we’re the best we’ve ever been. We’re equipped with new skills, new knowledge and even new people. As a result of this painful but necessary evolution, it seems only fitting that we should have a new name – and a new brand – that reflects who we’ve become. It’s like a badge of honor. (Kind of like those “I earned it” T-shirts Insanity will mail you if you complete their 60-day program and mail them your before and after pictures.)

Exciting change #3: The Imagine Communications brand has orange in it. I love orange.

All of this being said, I invite you to check things out for yourself. We’ve got a glorious new website ready for your perusal, and one of our clients, Sheet Metal Local #88, is constructing our new logo out of sheet metal as a gift as we speak.

I can’t wait to hear what you think.

Melissa Rothermel serves as Director of Media Relations for Imagine Communications. Brad Rothermel is not her dad. For the record, her dad’s name is Phil.

Contact Melissa at


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