Knowing Pop Culture Can Pay!

One of my favorite television shows is Family Guy. From a consumer’s standpoint, the show plain cracks me up. I enjoy its irreverent nature, political commentary and downright silliness. I dig the obscure references to William Shatner’s rendition of Rocketman,Maude and School House Rock. I can’t even count how many times I’ve been watching and exclaimed “Ha! I remember that!” I feel like the show gets me. The characters of Family Guy speak my language, make references to the topics I pay attention to in the news, and notices the same oddities in life that I do.

From a marketing standpoint, the show is ingenious. Family Guy does a great job of understanding its target audience and regularly makes references to popular culture in order to strengthen the bond with its viewers. It targets adults most likely born between 1970 and 1985 or who are probably considered the sweet spot of the consuming public. Family Guy fans are most likely to be in the acquisition stages of their lives. They are getting married, having children, buying homes and cars and settling into their adult responsibilities. They dine out, frequent shows and concerts and are fashion conscious.

Now, I’m not saying that any business owner should go out and immediately purchase advertising space during an airing of Family Guy (although it probably wouldn’t hurt if you have the budget). What’s important is to keep abreast of pop culture in order to create connections with your target audience. For example, if you own a comic book shop and you’re trying to sell a new graphic novel in stock then you may want to offer the chance to win a free pair of movie passes to the new X-men Origins: Wolverine to build traffic to your store.

You may not watch all of the most popular shows on television or listen to the most popular songs of the day but it’s still profitable to have an awareness of hot topics and developments in pop culture. Check out sites like YouTube to see what the most viewed viral video is for the week. Visit The Daily Beast to get a daily rundown of all the hottest national and international news topics. Pop onto Hulu in your spare time to catch up on a popular show you may have missed. Having that kind of knowledge just may turn into your next successful marketing campaign.

Nikki Williams is an Account Executive at Imagine Marketing.
Contact Nikki at
nwilliams@imnv.com

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