The Good, The Bad, The Ugly

Perception of ourselves and others is as powerful as it is delicate. It is governed by the information that is presented. Everyone processes things in different ways. Marketing is the delivery of information in a way that everyone will understand and empathize with. A few weeks ago, there was a day I too learned that…
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How to treat a client

Recently, Brooke Borg of Lubbers & Borg Attorneys paid us the ultimate compliment: “You guys make me feel like I’m your only client.” In more than 30 years in this business, that might be the nicest thing anyone’s ever said to me. It’s certainly the most meaningful, because it indicates we’re doing our jobs. We’re…
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If It Fits…

I had a few opportunities lately to observe how things fit—primarily with elderly women driving really big cars, and not being comfortable with where they are on the roadway. But it got me to thinking about how we fit into our world, or how we want the world to fit us. Most of our internal…
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“More White Space”

Here at Imagine Marketing, we like to think we’re a different kind of marketing firm. I know everyone says that, but we back it up every day. What makes us different? Our attitude, for one. Even in these challenging times, you’d be hard-pressed to find even a hint of negativity among our team members. We…
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