Reinvention: Consistency is key

Britney Spears has done it. Madonna is known for it. Jennifer Grey (famous for the movies “Dirty Dancing” and “Ferris Bueller’s Day Off”) should have never done it. I am talking about reinvention, something that is part of life even if you’re not a movie star or pop princess. For both businesses and individuals, not…
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Van the Man.

A few months ago, I read an interview in Time magazine with the Irish rock legend, Van Morrison. On my personal top ten song list, Morrison would be represented at least once. (Along with the Beatles, Stones, Doors, Springsteen, Petty, Seger, Young and Dylan, in case you’re wondering). He’s a notorious recluse, so any sighting…
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Knowing Pop Culture Can Pay!

One of my favorite television shows is Family Guy. From a consumer’s standpoint, the show plain cracks me up. I enjoy its irreverent nature, political commentary and downright silliness. I dig the obscure references to William Shatner’s rendition of Rocketman,Maude and School House Rock. I can’t even count how many times I’ve been watching and…
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I was naïve too

Five years ago I lived in a different country that appeared to understand the purpose and basic concepts of marketing and media relations. Here in the U.S., consumers understand commercials on television, they tune into the straight-forward meanings of magazine ads and they run to the nearest Starbucks to purchase the latest offer after seeing…
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