Never judge a contest by its cover

Last month I had the honor of judging entries from the American Advertising Federation – Great Lakes Bay Region (AAF-GLBR) for their upcoming ADDY awards, which is the first step to a national award. This was my first time judging and it was a fun, eye-opening experience. I learned quite a bit and wanted to…
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Well Played, Anheuser-Busch. Well played.

I tried not to watch too many trailers of “Star Wars: The Force Awakens” before it came out. Same with “Rogue One: A Star Wars Story.” I would rather be surprised. I’m the same way with Super Bowl commercials. Half the fun is getting the reactions of the room you’re in when the commercials come…
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Old fashioned is still in fashion

Before radio, television and the Internet, marketing began with the spoken word. Whatever you needed, your neighbor, family member or friend was likely to know someone who could provide it and, because they personally used those services, could vouch for the person providing the service. At the heart of marketing, there are people with opinions…
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Welcome, Claire!

We are excited to introduce you to Claire Wentzel, our newest public relations associate, who will be working with us while Director of PR Melissa Biernacinski is on maternity leave. Get to know her in the following Q&A and say hi in the comments. How did you come to Imagine? I moved to Las Vegas…
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Thinking small, even if you’re not

I was recently in the market for a laptop. I know enough about computers to know that I didn’t need anything flashy or huge. I just wanted something that would give me more functionality than my iPad when I’m traveling or working remotely. Oh, and I wanted to spend, like, $5 on it. I started…
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Less is More

In early 2013, Toyota introduced its current tagline, “Let’s Go Places.” Almost immediately, that tagline started driving me crazy. But first some backstory. In college I minored in journalism, taking every class I could get my hands on. Over time, the instructors drilled into me these basic tenets: Don’t bury the lede Get to the…
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