Less is More

In early 2013, Toyota introduced its current tagline, “Let’s Go Places.” Almost immediately, that tagline started driving me crazy. But first some backstory. In college I minored in journalism, taking every class I could get my hands on. Over time, the instructors drilled into me these basic tenets: Don’t bury the lede Get to the…
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Understand what you are worth

One of the toughest things for me to witness as a consultant is someone not fully appreciating his or her genius and what that quality is really worth. We allow our passion to keep us at a level where we are giving away our time to people who are unappreciative and, frankly, not worth it. This…
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Awarding Team Efforts

Four people, three states and more than 200 hours. That’s what it took to get the award-winning online image library up and running. Let’s start at the beginning, shall we? We have a group of clients that are part of the unionized sheet metal industry. We provide a gamut of services for them, including graphic…
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Website must-haves

We all know how important it is to have a website nowadays and that your business website can be one of the best resources your clients and/or customers can use to learn about your company and services. I, for example, search the web before making almost any decisions throughout the day — where to eat…
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You know what they say when you assume

One of the simplest ideas behind marketing, to me, is to know your client and their market. Easier said than done, right? Not always. Sometimes, it’s about stepping outside the house you live in on a daily basis and checking out the coat of paint on the exterior for cracks, chips and fading. While scrolling…
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You don’t have to tell the whole story every time

Clients have a tendency to want to tell everything about their businesses all at once. I get why they would display this kind of enthusiasm; it’s the reason they started their enterprises in the first place. So trifold brochures become 24-page magazines, and one-minute videos turn into half-hour documentaries. But here’s the thing. When it…
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