Do you really need social media?

If you own or manage a business or nonprofit, are you on social media? If you answered yes, ask yourself why. Chances are it’s because you think you need to have a social media presence in this day and age, or you think it’s a good way to promote your business, or you figure since…
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Coca-Cola’s Branding is Genius

One of my favorite brands is Coca-Cola, not just because their soda is delicious and addictive, but also because their branding is genius. They do an amazing job at being subtle and creative. Just look at their current campaign. They are using music lyrics to promote their products, similar to the “Share a Coke” campaign…
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Risky business

Creative Director Alex Raffi and I have something in common. We’re both Virgos. And it’s been my experience that there are two types of Virgos out there. The ones who live and breathe by the traits associated with this Zodiac sign (organized, reliable, reserved, cautious, list makers) and the ones who don’t. I fall into…
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A little chat with myself at the age of 17

I was asked a question on social media after changing my profile picture to me at 17 years old. My friend Raymond asked, “What advice would the current you give the young cat in the current profile picture ???” So I figured I’d answer in this blog. You’re not as deep as you think. Although…
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Making Old Trends New Again

Yesterday I drove to downtown Henderson to pick up my oldest daughter and, in the process of driving down Water Street, I almost hit two or three pedestrians. That alone was odd for the area, but then as I really looked around, the normally deserted streets were filled with people wandering, not aimlessly, but rather…
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Tools are only tools if you know how to use them

Ever find yourself a little confused by all the terminology surrounding public relations? (You don’t have to answer that.) But considering the industry itself doesn’t necessarily agree on certain terms, it’s perfectly understandable if you do happen to be a little confused. To help ease the confusion a bit, we coined a new term, “client…
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The Imagine team talks favorite career moments

Imagine partner Alex Raffi always asks job interviewees to bring in something they’re proud of. He feels this — more than all kinds of pointed questions — helps interviewers glean insight into the real person behind the perfect clothes, coiffed hair and rehearsed responses. This week, we turned that tactic inward and posed a similar…
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A single butterfly is beautiful, but in a crowd, that beauty gets lost

Imagine a man walking through a familiar garden when he notices a monarch butterfly resting on a branch. He decides to pause and admire it. He appreciates the beauty of it and feels connected to it. Now imagine the same man walking through the same garden, but he is surrounded by 3,000 butterflies. They swarm…
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