After receiving the most respectfully honest feedback I’ve received in a while from co-workers, I thought to myself, “It’s time to hunker down and really work on my worst trait. Now is certainly not the time, personally OR professionally to neglect correcting my flaw.” (For flaw details contact my husband or work “family” – all of whom have known me for years and can easily answer your question.)
It wasn’t until this weekend, after updating our firm’s Facebook Fan Page, that it occurred to me to write this blog. There was an ad on the screen that said “Cartoon yourself” with a mugshot of Angelina Jolie and her cartoon “twin” mugshot, which, by the way, looked nothing like her. This got me thinking about businesses today and their perception marketing efforts. Does your perception meet the reality you are trying to create?
As cliché as it may sound, perception IS reality – or at least reality for everyone else but you. This is why, in today’s marketplace, businesses need to evaluate what their perception is among their own audience. What I mean is: How is your company perceived by others? How do you rank in quality, service, flexibility and more?
Our entire team is comprised of highly-talented, motivated, passionate marketing people. Still, despite all our successes, there’s always room for improvement – collectively and individually. I know I’ll be taking a deeper look into how I, personally, am perceived and try to work harder at being better – just as any professional or business should.
Amber Stidham is the Director of Strategic Planning for Imagine Marketing.