Auto Buy Smart

Classic Cars

Project Details

Client: Auto Buy Smart

Date: August 2016

Category: Animation


Project Participants

Account Director: Brian Rouff

Creative Director: Alex Raffi

Voice-over: Alex Raffi

Project Description

Auto Buy Smart is a car dealership specializing in high-end luxury, exotic and classic vehicles with low mileage that are still under factory warranty. To differentiate them from run-of-the mill used car competitors, and to help establish awareness and recognition of the Auto Buy Smart name and brand, we created an animated stinger to be run at the end of their TV commercials, featuring three cute cars singing the Auto Buy Smart name in chipmunk-style voices.

In addition, Imagine designed a longer-form animated video exclusively for online use (client website, YouTube, etc.) with the theme “Where the cars are the stars,” in which the cartoon vehicles poke good-natured fun at each other while touting the quality and savings advantages of purchasing from Auto Buy Smart. Imagine’s animation department gave the cars unique personality characteristics that reflected positively on the client’s business.