Project Description

McMullan’s Irish Pub began serving three different Bloody Mary mixes at their Bloody Mary Bar every Saturday morning. Imagine conceived the idea of using the pub mascot, “Bottle Bill,” in a unique way to help promote the drinks. Bill is an imaginary Irish character based on a local fellow who frequented pubs in the owner’s hometown. We named the mixes after three of his fictional ex-wives, using their descriptions to create the look, personality and backstory for each.