Coffee & Crumbs
Project Details
Client: CUPZ
Date: January 2017
Category: Logos
Coffee & Crumbs
Client: CUPZ
Date: January 2017
Category: Logos
Account Director: Nadia Zerka
Creative Director: Alex Raffi
Art Director: Cynthia Carbajal
Senior Designer: Julie Varley
Junior Designer: Meagan McCall
CUPZ is a café and pastry shop in Las Vegas that is part of the ZiKiZ family. We needed to create a logo that developed CUPZ as its own entity while paying homage to ZiKiZ. The colors used are reflective of the products sold but the swirl in the coffee cup is the same swirl used in the ZiKiZ logo. That detail ties the two brands together while allowing them to have their own brand identity.