Client: Evening Call
Date: February 2016
Evening Call is a frozen drink company with multiple locations on the Las Vegas Strip. They serve alcoholic frozen drinks in specialty plastic cups that come in different colors and shapes. Some cups even change color when they are filled with cold liquid. Imagine was hired to create new backlit menu signs featuring their offerings; however Evening Call did not have any photos of the cups. Imagine used our in-house photography studio and staff photographer to shoot the cups on a white background to allow for more versatility for the graphics department. The photographer also used a Lume Cube, a small, water-resistant and powerful battery-operated light to illuminate the cups from the inside.