Global Consortium of Entrepreneur Centers

Project Details

Client: UNLV Troesh Center of Entrepreneurship and Innovation

Date: October 2019

Category: Branding/Animation

Project Participants

Senior Designer: Julie Varley

Animator: Meagan McCall

Project Description

The Global Consortium of Entrepreneur Centers (GCEC) is an academic organization comprised of the globe’s top university-based entrepreneurial centers. One of those university-based centers just happens to be the University of Nevada, Las Vegas (UNLV) Troesh Center of Entrepreneurship and Innovation. The GCEC announced the 2020 conference would take place at UNLV, and a logo was needed to promote the event and location. The Imagine design team knew the logo needed to be sophisticated and clean with a nontraditional Las Vegas flare. The result is a logo that embodies the Las Vegas lights with a clean sans-serif font in red and white and a touch of neon. The star, made famous by the Welcome to Las Vegas sign, sits between the location and year to add another nod to Las Vegas, completing the logo. While it represents the 2020 conference, the logo also evokes the great honor felt by UNLV and Imagine for their involvement in the event, showing Las Vegas in the best light possible.