Project Details
Client: HiScores
Category: Public Relations
Website: hiscoreslv.com
Project Details
Client: HiScores
Category: Public Relations
Website: hiscoreslv.com
Project Participants
Account Directors: Sheri Long
Photographer: Tiffannie Bond
Director of Public Relations: Tiffannie Bond
Project Description
Desert Companion frequently features fun cocktails from bars around the Las Vegas Valley in its “Drink it Now” feature. Hi Scores Bar Arcade mixologist Michael Ramirez created the Joy Stick (recipe below) aptly named to be served in a bar where free video games are the main draw (besides the cocktails and food, of course).
The client didn’t have any high-resolution photos of the cocktail, so we sent out our company photographer to snap a few. We submitted two shots of the cocktail to the publication =– one with a bright green background and the other sitting atop a sit-down, four person Pac-Man video game. The creator of the cocktail held the light as our photographer tried various angles and waited for the ghosts and Pac-Man to come by the glass for the perfect shot.
Originally pitched to the magazine in July, it was difficult to imagine how it would taste in October, but as with many publications, to be early is to be just in time.
The Joy Stick
Created by Michael Ramirez, mixologist for Hi Scores Bar Arcade
1.5 oz. Prairie Organic Cucumber Vodka
.5 oz. Mr. Boston watermelon schnapps
2 wheels fresh cut cucumber (muddled)
.5 oz. fresh lime juice
.5 oz. simple syrup
1 sprig of mint for decoration
Instructions:
Put all ingredients in the mixing glass
Add 2 wheels of fresh cut cucumber, muddle
Add ice and shake
Strain into 8-ounce wine glass
Garnish with fresh sprig of mint