Hi Scores


Project Details

Client: Hi Scores Bar-Arcade

Category: Large Format

Website: hiscoreslv.com

Project Participants

Account Director: Sheri Long

Creative Director: Alex Raffi

Project Description

Hi Scores Bar-Arcade has two locations in the Las Vegas valley and is known for its fun atmosphere, free arcade games, food served from a scratch kitchen, handcrafted cocktails, craft beers and gaming. Their Blue Diamond location features an exterior video sign that is positioned so the vehicle traffic traveling by the location can see the messages. When people are driving 45+ miles an hour past the sign, they only have a few seconds capture their attention. Imagine’s animation department created a series of seven-second videos with a minimum of copy and an emphasis on the main points with graphic treatment and movement. Whenever possible, an arcade icon like a Pacman was used in the message.