Public Relations
Project Details
Client: International Training Institute
Date: March 2012
Category: Public Relations
Website: www.sheetmetal-iti.org
International Training Institute
Project Participants
Account Directors: Brian Rouff & Nadia Zerka
Director of Public Relations: Melissa Biernacinski
Public Relations Coordinator: Tiffannie Bond
Project Description
Our largest client, the International Training Institute for the unionized sheet metal, air conditioning and welding industry, aims to spread the message that apprenticeships are a viable, debt-free alternative to college. Seeing the newsworthiness in our pitch, the national CBS Evening News picked up the story idea and ran with it. To view the entire segment, click here.