International Training Institute

Public Relations

Project Details

Client: International Training Institute

Date: March 2012

Category: Public Relations


Project Participants

Account Directors: Brian Rouff & Nadia Zerka

Director of Public Relations: Melissa Biernacinski

Public Relations Coordinator: Tiffannie Bond

Project Description

Our largest client, the International Training Institute for the unionized sheet metal, air conditioning and welding industry, aims to spread the message that apprenticeships are a viable, debt-free alternative to college. Seeing the newsworthiness in our pitch, the national CBS Evening News picked up the story idea and ran with it. To view the entire segment, click here.