Project Details
Client: ITI
Date: May 2018
Category: Logos
Client: ITI
Date: May 2018
Category: Logos
Account Director: Nadia Zerka
Art Director: Cynthia Carbajal
Senior Designer: Julie Varley
Just like any educational institution, the International Training Institute (ITI) has many different specialties. The service logo represents one of those specialties and features a refrigerator gauge, a representation of the heating, ventilation, air conditioning and refrigeration (HVACR) service curriculum. As part of a team effort between the ITI and our graphics team, a logo was created for each curriculum, creating clear and concise branding while still maintaining an obvious connection to ITI’s branding. Because of this connection, it visually encompasses the cohesive attitude of the ITI and unionized sheet metal as a whole.