La Paloma and La Paloma Pets

Project Details

Client: La Paloma Funeral Services

Date: March 2018

Category: Logos


Project Participants

Account Director: Sheri Long

Art Director: Cynthia Carbajal

Project Description

La Paloma’s logo update was a way to refresh an outdated design. The idea was to keep La Paloma’s essence of comfort and care and combine it with a modern, timeless look. Updated fonts and a revamped illustration played a big part in this refresh –- the dove that was once blended into the logo is now front and center, representing the peace La Paloma brings to its clients. La Paloma’s pet cremation services equally needed a recharge, and it was modernized to connect with the parent logo, using the same fonts, colors and placement but replacing the dove with a set of paw prints. The pet cremation logo is a further representation of La Paloma’s commitment to peace and comfort to all of their clients, even the furry kind.