Project Description

McMullan’s Irish Pub needed a fun and creative way for its Whiskey Club to document its tastings -– the perfect challenge for Imagine Creative Director Alex Raffi. He designed the McMullan’s Whiskey Club passport, a pocket-sized booklet full of pages for documenting different whiskeys. Each page includes spaces for details to fill in, such as the distiller, date sampled, star rating and more. The design is compact and functional, and with the official symbol of Ireland and the McMullan’s logo all in gold foil on the cover, it’s also easy on the eyes! Just be careful. You never know where the whiskey will take you!