Project Description

A media kit is a tool that works as a client sales presentation resource with the media as the target audience. In the case of the Galleria at Sunset, developing a well-designed piece that communicated the brand of the shopping center was extremely important. The kit not only offers the history of the mall, but provides information about the shopping habits of Southern Nevadans and the mall’s place in a larger geographical and cultural context. This kit is used not only for members of the media, but also for relationship-building with potential leasing and community partners.