Project Description

In 2016, the Nevada Network Against Domestic Violence (NNADV) announced they would become a dual coalition to provide support to organizations providing services for domestic and sexual violence survivors. NNADV would soon become the Nevada Coalition to End Domestic and Sexual Violence (NCEDSV). Imagine was tasked with developing a new brand for the organization to include a logo, website and supporting collateral such as business cards, a brochure template and e-newsletter template. In September 2016 we conducted a discovery workshop with nearly 100 stakeholders, made up of member programs supported by NNADV, as well as board members and staff. We split the room into small groups and conducted brainstorm sessions to find out who the organization was, where they were headed and what their stakeholders understood to be true about the current brand. Afterwards we compiled our findings and discovered that the overwhelming response was that the work that NNADV, soon to be NCEDSV, was doing provided hope despite the sometimes grim circumstances. Our reports found that the helpers on the front lines saw their constituents as survivors, not victims. With this information in hand, we went to work to develop a brand that matched these findings.

Ultimately the coalition chose a logo with the symbol of a butterfly. This symbol has deep symbolic meaning not only for the survivors but for the organizations providing services to them throughout the state. As the brand developed further we created a warm, hopeful color palate and began using images of people who matched this feeling. The logo was created to be versatile, either as a standalone representation or together with the wordmark. The website brings the entire brand together with a strong, warm and hopeful feel from the design to the messaging.