Valley Bank Online Banking

Project Details

Client: Valley Bank

Date: February 2018

Category: Animation

Project Participants

Account Director: Sheri Long

Creative Director & Illustrator: Alex Raffi

Project Description

Banking can be boring – we all know this – but Valley Bank of Nevada wanted to change this stigma and entice new customers with a wide range of services. To start, more than a laundry list of account types and transactions was needed. To convey the message, an animation was created to engage customers while serving them the information they sought. Checking and savings account information was right there with café banking via a visually interesting and attention-grabbing cartoon. With a little creativity and animation magic, banking with Valley Bank is far from boring.

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