Social media tip: Make news relevant to you

Facebook and Twitter feeds are sharing the “news” today that Hello Kitty is not a cat. Considering Hello Kitty’s longtime presence among kids and tweens of past and current generations (in America since 1976), the news traveled fast.

In response to all of the commotion, Peanuts Worldwide threw itself into the mix by posting to its own Twitter page: “We can confirm, Snoopy IS a dog.” The tweet has been re-tweeted 13,375 times and favorited 8.357 times. Easy and effective.

So the next time you’re looking through your Twitter or Facebook feed, try thinking about how you can make today’s headlines relevant to your company!

Melissa Biernacinski serves as Director of Media Relations for Imagine Communications. To contact Melissa, email

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