Farewell, “sweetheart”

In two short weeks, our own Amber Stidham will officially join a team of professionals to help launch one of the most highly anticipated, cutting-edge performing arts center in the United States, The Smith Center. As our team prepares to say good-bye to our resident “long timer,” I can’t help but take a few moments…

Evaluating your marketing firm

As a marketing professional, I’m always under close scrutiny. Operating in a subjective and, many times, seemingly intangible industry, how can I not be? As someone who is on the “frontline” of working together with our firm’s clientele, I’m also the one who needs to showcase our team’s talent, ability and, more importantly, results. For…

Brand investment and protection from distractions (Squirrel!)

The month of October is especially exciting for me. There are a couple of reasons: 1) As a Las Vegan I love fall. It allows me to resurface from my rock, which shades me from our scorching hot summer weather, and 2) this month is an annual reminder of why people with my personality type…

No matter your business, we’re all in the business of sales.

I don’t know about you, but I have a love-hate relationship with professionals whose sole purpose is to sell me something – television, print and radio advertising representatives, online digital video sales people, photographers telling me I need to use their services, trade organizations saying I need to “belong.” No matter the source, we’re all…

Selling yourself through other people’s products

I recently purchased a swimsuit from a Florida-based retailer. I realize we’re nearly halfway through summer already, but it’s Vegas. I figure I still have a good three to four months of use I can get out of my new suit this year. To my delight, I received my swimsuit by mail this week. Better…

Eliciting response

My entire profession revolves around one goal: eliciting a response from people. If I do it correctly, and that’s what I’m paid to do, the response I receive is the one I wanted – whether it’s the public responding to an advertising message or a news article, or two of my contacts responding well to…

The Intangibles [10th Anniv. Special Edition]

I admit, I’m not a huge fan of comics. Perhaps it’s the realist in me that finds them unbelievable. However, that doesn’t mean I don’t like the idea of superheroes. As a society, we need superheroes – people we can believe in and trust to do the right thing, who go above and beyond, who…

E!’s take on the PR industry far from typical business reality

I admit it. I was tricked into watching the new reality show, “The Spindustry” on E! last week. If you read my company blog a while back, you’ll know I’m a bit of a reality TV show junkie. More importantly though, as a public relations and marketing professional, I was curious to see how professionals…

Don’t overlook easy-to-use relationship marketing tactics

The market has been hard on most of us. However, luckily for me, and my firm, now that the market has started to loosen-up so have sales/marketing service inquiries. We’re the experts when it comes to integrating marketing and sales strategies, but what frequently surprises me is the lack of general knowledge many business professionals…
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