Blog Archives » Imagine Communications

A giant stolen (and recovered!) spoonful of smart PR

April 5, 2023

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In the “bizarre news” roundup, you may have seen that last week a 15-foot-tall red spoon was stolen from the front of a Dairy Queen in Phoenix. The Associated Press reported on the incident March 30, stating surveillance footage showed two thieves disassembling it with precision and escaping with it on “a small motorbike.” (Yes,…

From Imagine’s replay booth: our favorite Super Bowl ads

February 16, 2023

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Commercials We Love

Blog

For the past decade, the Imagine staff has gathered the day after the Super Bowl to talk about the best part of the big game — the commercials! We look at effectiveness, those that missed the mark and those that hit the nail on the head, and, of course, we factor in our personal favorites.…

Friends football supporter fans cheering with confetti watching soccer match event at stadium - Young people group with red t-shirts having excited fun on sport world championship concept

Vintage Marketing: “I’m going to Disneyland!”

February 1, 2023

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Advertising, Celestia Ward, Marketing

“I’m going to Disneyland”, advertising, Blog, Celestia Ward, Disney World, Disneyland, marketing, Michael Eisner, NFL, pop culture, Success, Super Bowl, vintage ads

As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called…

My most memorable cup of coffee

November 9, 2022

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Branding, Celestia Ward, Marketing

Blog, branding, Bruce Merrin, Coffee, Ethiopian coffee, Imagine Communications, marketing, psychology, taste

Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their…

Time travel with Halloween buckets

October 20, 2022

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Marketing, Tiffannie Bond

Blog, Halloween Bucket, marketing, McDonald’s, Tiffannie Bond

I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up to the drive-thru, it’s October. When I was a kid, my dad would take a deer hunting trip every year for 10 days or so. It was always in October, often during Halloween, and during…

Web World Vocabulary 101

October 6, 2022

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Julie Varley, Websites

Blog, Julie Varley, web design vocabulary, web development, website links, website maintenance, websites

An online presence is an absolute necessity these days, but entering the web world can feel like learning a new language. Keeping up with continuously evolving technology, new terminology and industry trends can feel daunting. But don’t fret! Here are five commonly used terms and phrases to help ease a beginner into this foreign subject…

Vintage marketing: You got chocolate in my peanut butter

July 27, 2022

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Celestia Ward, Commercials We Love, Marketing

Blog, Celestia Ward, Commercials We Love, marketing, Vintage Commercials, you got chocolate in my peanut butter, you got peanut butter in my chocolate

Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in my peanut butter!” And whoever I’m with quips back, “You got your peanut butter on my chocolate!” Picture this: two young, attractive people are walking…

Have you ever seen the turquoise arches and craved a hamburger?

July 19, 2022

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Amanda Farrar, Branding, Graphic Design

Blog, Golden Arches, graphic design, Logos, McDonald’s, rebrand, redesign, Sedona

My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…

Lost in translation

June 2, 2022

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Marketing, Nadia Zerka

Blog, Imagine Communcations, lost in translation, Nadia Zerka, translations

Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing materials for clients because they are finding more of their customers speak Spanish. Rather than forcing a customer to read and comprehend a foreign language,…

Logo legacies: Meatballs and worms in space!

May 20, 2022

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Branding, Celestia Ward, Graphic Design

Blog, branding, Celestia Ward, design, graphic design, Logo legacies, Logos, Meatball, NASA, Star Trek, Worm

Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…

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