Boulder City Chamber of Commerce Case Study

“Come for the history, stay for the fun” video Fall 2022 – Spring 2023 Jill Lagan, CEO of the Boulder City Chamber of Commerce, approached Imagine Communications seeking ways to boost Boulder City’s visibility. Between the opening of Interstate 11, diverting Nevada-Arizona drivers around Boulder City, and the pandemic, tourism was down and local businesses…
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AI writing tools do not (yet) include artificial common sense, accuracy or tact

One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see,…
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‘It’s not your fault’ – Behind the animation

Sometimes the magic formula to create a perfect — and in this case, possibly life-saving — message is a 15-year partnership, a dash of unfamiliarity and a stroke of inspiration. Alex Raffi, creative director at Imagine Communications, is well aware of the long relationship his team has enjoyed with the Sheet Metal Occupational Health Institute…
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What’s a press release?

A press release is a concise document containing newsworthy information, sent out by a person or organization to members of the media. Press releases are useful tools in getting coverage and raising public awareness, especially when crafted according to proper guidelines and sent to the right journalists. Why might a local organization put out a…
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Marketing and Making Friends

Marketing is the act of promoting, and/or selling products and/or services and refers to any actions a company takes to attract an audience to the its product or services through high-quality messaging. Marketing’s aim is to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand…
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Is simple really better?

“The man who has begun to live more seriously within begins to live more simply without.” –Ernest Hemingway As someone who spends a significant amount of time brainstorming, I’ve often found that people tend to overthink things. They labor for long hours trying to shape elevated portions of the Earth’s crust into formations with steep…
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