Friends football supporter fans cheering with confetti watching soccer match event at stadium - Young people group with red t-shirts having excited fun on sport world championship concept

Vintage Marketing: “I’m going to Disneyland!”

As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called…
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My most memorable cup of coffee

Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their…
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Web World Vocabulary 101

An online presence is an absolute necessity these days, but entering the web world can feel like learning a new language. Keeping up with continuously evolving technology, new terminology and industry trends can feel daunting. But don’t fret! Here are five commonly used terms and phrases to help ease a beginner into this foreign subject…
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Vintage marketing: You got chocolate in my peanut butter

Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in my peanut butter!” And whoever I’m with quips back, “You got your peanut butter on my chocolate!” Picture this: two young, attractive people are walking…
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A woman poses next to blue-green arches

Have you ever seen the turquoise arches and craved a hamburger?

My girlfriend and I drove into Sedona, Arizona, for a weekend of hiking in gorgeous landscapes. Tooling around the quaint, southwestern town we spotted a McDonald’s sign — but the iconic golden arches weren’t yellow — they were turquoise. Why do companies make changes to their logos? Companies can change their logos for many reasons,…
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Lost in translation

Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing materials for clients because they are finding more of their customers speak Spanish. Rather than forcing a customer to read and comprehend a foreign language,…
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Logo legacies: Meatballs and worms in space!

Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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Communication composers

Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our writers and copywriters compose with audiences, publications and goals in mind. Articles, press releases, media advisories, blogs and award nominations are each crafted with intent…
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The honor of doing meaningful work

Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an unfulfilling job for so long. Work in communications can span a broad spectrum, and we at Imagine have reflected from time to time how we…
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