Living your brand

Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst…
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When is it time to rebrand?

Last year, the Nevada Library Association (NLA) came to Imagine in need of some help with social media and advocacy efforts. After conducting a discovery meeting, it became clear that what the organization really needed was to revisit its brand. A lot has changed since the association was established in 1946. In fact, this is…
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Read this blog written by our Public Relations Director/Photographer, Tiffannie Bond.

Smile, even when it’s raining

It is common knowledge Disney is famous for its customer service (among other things, of course), which is a reason I, for one, enjoy going to Disneyland. It’s clean and well maintained, and the people are generally happy. Slap on one of the park’s free “happy birthday” buttons, and every cast member in the park…
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Why “libraries” didn’t fly in Seattle

Branding: It’s more than just a logo. A logo is a visual representation of a brand — a memorable nametag for an organization that, overtime, is associated with a feeling or emotional response based on its use. But a brand, as a whole, includes an organization’s name, the message it conveys visually as well as…
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