You don’t have to tell the whole story every time

Clients have a tendency to want to tell everything about their businesses all at once. I get why they would display this kind of enthusiasm; it’s the reason they started their enterprises in the first place. So trifold brochures become 24-page magazines, and one-minute videos turn into half-hour documentaries. But here’s the thing. When it…

Why does iMAGiNE exist?

I was asked to write a blog based on this question: “Why does Imagine exist?” I could say it’s a place people go to earn a salary. I could go into a formal description of Imagine Communications as a business that helps other businesses encourage the distribution and sales of goods and services. I could…

Stuffed at the goal line

As I write this, we’re still in the middle of the World Cup (minus the U.S. team) while the other football, the one with the funny looking pigskin spheroid, waits in the wings. And I’m reminded of a few clients who, over the years, could learn a lesson from both. Specifically, I’ve noticed a pattern…
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