Imagine Celebrates 20 years of Ideas and Solutions!

Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for…
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The Value of Outside Interests

Many times throughout my career, I’ve heard other business owners complain about their employees doing things on the side. They feel it causes them to lose focus and energy. Put another way, in return for a paycheck, they get to own them 24/7. That’s an unenlightened attitude, perhaps a holdover from the “Mad Men” era.…
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Less is More

In early 2013, Toyota introduced its current tagline, “Let’s Go Places.” Almost immediately, that tagline started driving me crazy. But first some backstory. In college I minored in journalism, taking every class I could get my hands on. Over time, the instructors drilled into me these basic tenets: Don’t bury the lede Get to the…
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You don’t have to tell the whole story every time

Clients have a tendency to want to tell everything about their businesses all at once. I get why they would display this kind of enthusiasm; it’s the reason they started their enterprises in the first place. So trifold brochures become 24-page magazines, and one-minute videos turn into half-hour documentaries. But here’s the thing. When it…
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Selling ain’t what it used to be

Selling ain’t what it used to be

In one form or another, I’ve been in sales most of my life. You could say I was born on commission. The profession, of course, hasn’t enjoyed the greatest reputation over the years, as evidenced by classic characters such as Willy Loman (“Death of a Salesman”), Ricky Roma (“Glengarry Glen Ross”) and Herb Tarlek (“WKRP…
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Why does iMAGiNE exist?

I was asked to write a blog based on this question: “Why does Imagine exist?” I could say it’s a place people go to earn a salary. I could go into a formal description of Imagine Communications as a business that helps other businesses encourage the distribution and sales of goods and services. I could…
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