Group of diverse young volunteers looking at camera, holding card with lettering

The Joy Cart

During this recent surge in the pandemic, a family member was admitted to the hospital through the emergency room at Mayo Clinic in Phoenix. It was busy. Hospital staff didn’t have enough rooms, so they were using a recovery area in order to treat patients who were COVID-19 negative. I overheard a manager encouraging the…
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Keeping your company customer-centric

Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point…
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Nadia Zerka, one of Imagine's fabulous Account Directors, has some creative insight in her newest blog.

The other reasons small businesses fail

I saw a post over the weekend on Twitter that said something to the effect of “a big box retailer was packed while this small business had to close.” My assumption is the intent of the tweet was to say that mom-and-pop businesses can’t compete with big box retailers. I don’t think that’s always the…
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