Keeping your company customer-centric

Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point…
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Nadia Zerka, one of Imagine's fabulous Account Directors, has some creative insight in her newest blog.

The other reasons small businesses fail

I saw a post over the weekend on Twitter that said something to the effect of “a big box retailer was packed while this small business had to close.” My assumption is the intent of the tweet was to say that mom-and-pop businesses can’t compete with big box retailers. I don’t think that’s always the…
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Read the Directions

I recently purchased a pair of yurbuds earphones after the pair I’d been using for two years suddenly stopped working. Because I needed (okay, wanted) a new pair RIGHT NOW, I did a quick bit of internet research and saw this brand was on sale and in stock at my local Sam’s Club. Good enough for…
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Ready to blog? Read this first.

If I had to recommend one marketing piece to a client, it would be to blog – and that scares a lot of people. It may be because they don’t understand what a blog is or are worried they don’t have enough to say. Having a blog, whether for business or personal use, is beneficial…
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How to Pick the Right Agency

How to Pick the Right Agency

If you search the terms “advertising agency” or “marketing firm” and your city, you’re likely to get a few pages of results with no real idea on how to choose the one that’s best for you. I’ve put together a list of steps that may help you navigate the waters and find the company that’s right…
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The Reset (not to be confused with “The Reflex”)

For the last few years, Imagine has closed down from Christmas through New Year’s Day. If a client or media outlet needs help or information, anyone they need is pretty easy to reach. But for the most part, employees are home with their friends and families. It’s a reset. I think there’s value in an…
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Wrapping up 2014

Yes, dear readers, here is another end-of-the-year, panic-inducing list of things you have to do RIGHTNOWORELSE. Okay, you don’t have to do it rightnoworelse but if you have a spare afternoon as the year winds down, here a few things you can do to prepare for 2015. Purge, purge, purge. If you don’t like it,…
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