Keeping your company customer-centric

Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point…
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It’s Time to Pivot

More than 63 percent of Americans are avoiding drinking soda. For the health and well-being of Americans, this is good news. For the soda industry, this couldn’t be good. According to a analyzing findings by TIME Magazine and others, this is a significant increase from 2002 when only 41 percent of Americans were reportedly avoiding…
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Social media doesn’t influence people; people influence people

When I am looking for a new restaurant, dentist or even a mechanic, I often find myself relying on Facebook to help me find the best places in town. Now the reality is, Facebook is the platform, and it’s the power of my network I am truly seeking. Facebook and all the other social media…
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Celebrating Nevada’s Sesquicentennial: What misconception about Nevada do you find most annoying/funny/odd?

For every month leading up to Nevada’s 150th birthday (Oct. 31), we’ll post one Nevada-or birthday-themed question along with responses from every Imagine team member. This month is a Nevada question. Please join us as we think about what Nevada misconception we find most annoying, funny or downright weird. And if you’d like, comment and tell…
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Office ‘verts’ unite

Last week I came across a blog, Corporate Culture for Introverts by Lisa Barone. In her piece, Lisa acknowledges her company’s effort to learn – and willingness to embrace – its employees’ various working styles. She also acknowledged that, while it’s great that more companies are moving toward this type of management style, it’s also…
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‘Stay patient, stay humble.’ – D.J. Allen

My first official graphic request for the purposes of marketing came from D.J. Allen 13 years ago when he worked as marketing director for HBC Publications. I’d worked for them as a freelance editorial cartoonist, so they gave me a shot at doing a graphic depicting a man leaping over a huge pile of pennies…
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