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Friends football supporter fans cheering with confetti watching soccer match event at stadium - Young people group with red t-shirts having excited fun on sport world championship concept

Vintage Marketing: “I’m going to Disneyland!”

imagine2017
Advertising, Celestia Ward, Marketing
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As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called…
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Vintage marketing: You got chocolate in my peanut butter

imagine2017
Celestia Ward, Commercials We Love, Marketing
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Few ads encapsulate an idea so well that they became standalone metaphors. But when I hit upon a surprise great combination, I often quip, “Hey, you got your chocolate in my peanut butter!” And whoever I’m with quips back, “You got your peanut butter on my chocolate!” Picture this: two young, attractive people are walking…
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Logo legacies: Meatballs and worms in space!

imagine2017
Branding, Celestia Ward, Graphic Design
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Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made…
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Trophy hooked by a fishing hook on white background.

Avoiding wolves in the award forest

imagine2017
Business Tips & Lessons, Celestia Ward, Public Relations
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There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in…
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The Imagine Communications logo…reconstructed!

imagine2017
Creativity, Imagine Communications
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Earlier this year, the Imagine Communications team was tasked with an art project centered around the Imagine Communications logo. Each team member created their own interpretation of the logo, representing what they believe Imagine Communications is about. There were no rules with this project, and everyone was encouraged to create their project in whatever medium…
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