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Management: It actually is rocket science

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Alex Raffi, Business Tips & Lessons
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I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often…
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Creating our 2020 holiday card: Dissecting the creative process

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Celestia Ward, Creativity in Business, Imagine Communications
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Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned…
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Do you understand your company culture?

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Alex Raffi, Business Tips & Lessons
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Company Culture is the personality of your business. Every business has its own unique company culture. Each has different characteristics and patterns of operation that affect the internal processes and external perceptions. A company’s culture affects the feeling and behavior of the organization’s employees more so than its principals, although the principals are ultimately responsible for…
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